One Team. One Aim. Client’s Success

Our Culture

Our Board boasts of experienced & trained professionals having a combined experience of 50 plus years in advanced accounting, fund raising, business compliances and statutory compliances. Our diverse team thrives on the philosphy of excellent customer services and support. We believe hirearchy do not differentiate any of us and everyone on the team is as valuable as the other one. Together as a team we are set out to achieve our dreams and share our success.


Our mission is to become the unsung partners of the budding entrepreneurs and help them set up and grow their business with the same passion & effort as if it is own.

With our efforts and execution, we aim to reimagine & redefine the entrepreneurship ecosystem and make it easy, simple and effective for the aspiring entrepreneurs to start their journey, achieve their goals and reach their destination.


We have a clear aim: to revolutionize the business services for start-ups and early stage companies. Passionate about entrepreneurship and innovation in addition to being Businessservices experts, it is excellence and commitment that drive each of our actions. We are Seed Up, we are committed to your growth and success!


Business Services Excellence

In business services matters, precision and rigor in the work are essential and essential elements. We are committed to offer a specialized quality service thanks to our experience in the start-up sector.

Speed of Delivery

We work very closely with our clients in order to guarantee responsiveness adapted to the requirements of timely delivery

Dedication and commitment

Passionate about innovative projects and the latest technologies, we get involved in a significant and lasting way for the clients we support


We are constantly looking to innovate in a sector that is struggling to achieve real development. After having put together an innovative model, we aim to revolutionize the sector thanks to technology!


Entrepreneurial minded finance professional with consistent success in starting, building, growing and improving the profitability performance and value of business. Expert business manager and executioner.

Sumeet Singhania

Chartered Accountant,
15 years

A seasoned finance professional with vast & rich experience in IT & Financial Services including Investment Banking & Private Equity. Excellent people management, relationship management and business development skills

Shekhar Kumar Jain

Chartered Accountant,
20 years

Master executioner with deep experience in Investment Banking & Private Equity. Successfully executed multiple fundraising mandates in both debt and equity space. Excellent client management & engagement skills

Lalit Kumar Chetani

MBA (IIM Indore),
Chartered Accountant, 17 years

20 years’ experience as a Practicing Company Secretary. Companies Act and allied matters being her forte. Graduate B.Com (Accounts Hons), Diploma in Business Finance from Institute of Chartered Financial Analysts of India.

Swati Bajaj



Nirupam Saraogi

Nirupam Saraogi is a Lawyer and the proprietor of Saraogi and Co. (Advocates), leading a team of five lawyers, practising for the past 25 years as an Advocate at the Calcutta High Court.

Area of expertise: Property Laws, Civil Laws, Wills and Probates, Company Law, and other related fields. He engages in arbitrations and mediations. Also works on pro bono cases and offers legal aid.

Amit Grover

Amit Grover is ex-CEO and Co-founder of AHA Taxis, which was acquired by Ebix, a Nasdaq listed global company. In a short span of 5 years, AHA Taxis established pan-India network, partnered with leading travel players like Makemytrip, Yatra, Booking etc and became the leader in a niche segment dominated by Ola and Uber.

Amit is passionate about entrepreneurship, and exited his 1st venture in education- Nurture Talent Academy after successfully running it for 5 years. He is an IIT Delhi and IIM Indore alumnus, and previously worked with Infosys, Asian Paints and Onida

Narayan Shetkar

Narayan Shetkar is a Chartered Accountant, CFA (ICFAI – Hyderabad) and M.Com from Mumbai University. He has over 18 years of experience in Investment Banking and Management Consulting – having worked with companies like MAPE, Centrum Capital, Singhi Advisors, Deloitte and Axis Bank.

He has been involved in several transactions/coverage across sectors. Key transactions include NISA Global Group's acquisition of Logicash Solutions and its structured finance with Clix Capital, OCS Group UK's 3 acquisitions in Indian Facilities Management Market, BNP Paribas' acquisition of Geojit Financial Services and Private Equity transactions such as Thyrocare Technologies (Cx Partners), Chetas Control Systems (Matrix Partners), Bhilwara Energy (Wachovia & NYLIM)

Rajesh Poddar

Rajesh Poddar is a qualified Chartered Accountant and Company Secretary having a rich corporate experience of over 25 years in one of the India's leading business conglomerate ITC Ltd.

Prolific speaker, writer, passionate about nurturing and mentoring talent, Rajesh has taken a break from the Corporate world to pursue his other interests in the field of education, business consultancy and entrepreneurship.

Manu Punnoose

Manu Punnoose is an MBA with Finance as major. He started his career with the Securities Research Division of the Institute of Chartered Financial Analysts of India (ICFAI), Hyderabad.With over 20 years of experience in Investments & Research, Manu is spearheading the PIPES/private equity /strategic investments business at Subhkam as its CEO.

Subhkam Growth Fund, a SEBI registered Venture Capital Fund is managed under Manu’s supervision. As part of the inception team at Subhkam, he has been instrumental in conceptualizing and implementing the group’s foray into private equity and has played a decisive role in positioning, setting up systems and internal processes.

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