SeedUp Knowledge Exchange Series



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Journey of a Startup Entrepreneur

In this webinar the speaker will share his rich experience and learning from his journey as a successful startup entrepreneur

The Speaker will share his insights on the folowing aspects of his entrepreneural journey 


- Key learnings in building a successful startup

- Expectation Vs Reality 

- Customer acquisition strategy

- Approach to Investors 

- Exit Strategy






Webinar Date : 17th July 2021

Webinar Time : 11.30 am

Mr. Atul Kumar
Co-founder & CEO
Fraazo (online fruits and vegetables delivery platform)

An exemplary personality and a visionary, Atul Kumar is the CEO and Co-founder of Fraazo- an Agri-tech startup that launched in April 2020 with a mission to provide safe foods for kitchens. Recently, it raised $11 million in Series A funding led by Sixth Sense Ventures, and NABARD backed NABVENTURES.


He is also the Co-Founder of two other startup ventures - Edupristine (Professional Education) and SMD Labs (Affordable Diagnostic Services in Tier-III town).  Edupristine grew to become a leading  player for professional training in India, was later acquired by Adtalem Global  Education (NYSE listed US company). He is also an active investor in new age startups - like a legal tech company and a robotics & warehouse automation company.


Passionate about his work, Atul Kumar has played a critical role in helping the brand Fraazo evolve with the shifting trends of the market. He is also passionate about driving his organization toward social changes. His main roles and areas of focus in the organization include an overall strategy for products and brands of the company. He plays a pivotal role in the development of the team and safeguards the interests of both stakeholders and shareholders.


Atul envisions Fraazo to be an organization which offers safe food, great consumer experience and thrives on the power of great partnership among all the stakeholders (customer, employees and suppliers). 


An IIT Kharagpur graduate, and post-graduation in Finance from IIM, Indore, Atul possesses a wealth of over decade of experience in the professional education and has been associated with leading names like Reliance Capital and Maruti Udyog among others.


Atul enjoys trekking in Himalayan mountains and spending time with family and friends.

Mr. Sumeet Singhania
Cofounder & CEO at SeedUp Advisors Private Limited

Sumeet is an entrepreneurial minded finance professional with consistent success in starting, building, growing businesses. His ability lies in improving the performance, profitability and value of business. He is an expert project manager and executioner.  

Sumeet has spent 15 years in capital markets with deep expertise in business research, investment management and advisory. He has a wide network of investors through which he drives investment in capital markets and startups. He is personally invested in two startups and mentors few of them.   

He is an alumni of the prestigious St. Xavier’s college of Kolkata and a qualified Chartered Accountant. He has worked on multiple functions with corporates like ICICI Bank, HSBC Bank, and Prudential International